Muse on Instagram is Meta’s personal AI agent built directly into the app to automate everyday tasks and help creators manage their accounts. Unlike a basic chatbot, it can execute real-world actions like planning trips, scheduling content, and analyzing page performance metrics. It features deeply integrated creator tools—such as generating scripts, shot lists, and tailored content strategies—along with an advanced image-generation feature that can reference public Instagram photos unless users explicitly opt out through their privacy settings.
